For over 30 years, Bass Assassin Lures has been a family-owned and operated business dedicated to providing anglers with the highest quality soft plastic fishing lures.

Our passion for the sport shines through in every lure we create, and we take pride in hand-crafting each one to ensure it meets the rigorous demands of even the most experienced fisherman.

Whether you're a seasoned pro or just starting out, we have a lure that will help you reel in your next big catch.

From our classic creature baits to our innovative swimbaits, we offer a wide variety of shapes, sizes, and colors to target any fish species you're after.

At Bass Assassin Lures, we're committed to providing our customers with the best possible experience.

We use only the finest materials and craftsmanship to create our lures, and we offer excellent customer service to ensure you're completely satisfied with your purchase.

Thank you for choosing Bass Assassin Lures! We hope you'll have many years of fishing enjoyment with our products.

Our mission

To provide anglers with the highest quality soft plastic fishing lures that are designed to catch more fish.


Our values

  • Quality
  • Innovations
  • Customer service
  • Passion for fishing
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